Experiment #01: Performance-First Marketing

Free Shipping Bar Pro Case Study

Technical Hypothesis

"Can we build a conversion-driven WooCommerce tool with Zero-JS impact on the frontend?"

A technical response to heavy, bloated marketing plugins. Tested for extreme scale and performance.

Increases AOV without penalizing Core Web Vitals. Born in an optimization laboratory.

your-awesome-shop.com
Free shipping for orders over $50.00
Buy $15.00 more for free shipping!
Cart: $35.00
1
You've got free shipping!
Cart: $65.00
2
Engineering Approach

Not Just What It Does.
How It's Built.

1

Zero-JS Footprint

All cart logic is handled server-side using WooCommerce's native fragment system. No extra JavaScript payloads that slow down first contentful paint or time to interactive. Standard industry plugins typically add 50-100kb of JS overhead. Our approach reduces this to 0kb on the client-side main thread.

2

Database Efficiency

Smart caching layer with minimal queries. Options are loaded once per request and reused. No redundant database hits that could create bottlenecks at scale.

3

Core Web Vitals First

Inline critical CSS (< 2KB), no render-blocking resources, and progressive enhancement patterns. Built to score 100/100 on Lighthouse even with the bar active.

The Lab Philosophy

This plugin was built to challenge the assumption that e-commerce marketing tools must sacrifice performance for functionality. Every architecture decision was made with both conversion impact and technical excellence in mind.

Powerful Features

Everything needed to grow

Powerful features included in the free version

Placement Flexibility

Use the Sticky Mode for instant visibility or place the bar manually anywhere using the [shortcode].

Blazing Fast

Zero heavy dependencies. Built to be lightweight (under 5kb) so it never slows down your shop.

Modern Stack

Fully compatible with WooCommerce Checkout Blocks, AJAX cart fragments, and modern Block Themes (FSE).

Production-Ready Implementations

Get the Production-Ready Version

The core of the experiment is open source. If you require the production-grade system with automation capabilities and scalability, you can acquire an official license.

Free Version
$0

Essential features for any store.

  • Global Shipping Threshold
  • Custom Colors & Messages
  • Sticky Bar & Shortcode
Download Free
Pro (Annual)
$19 / year

Low entry cost. Cancel anytime.

  • Everything in Free
  • Geolocation Targeting

    Target specific countries

  • Scheduling System

    Automate campaign dates

  • Premium Email Support
Subscribe Yearly
Recommended Architecture
Pro (Lifetime)
$49 / once

Pay once, own it forever.

  • All Pro Features
  • Lifetime Updates

    Never pay for renewal

  • Lifetime Support

    Direct dev access

Buy Lifetime License

Technical Considerations

Checkout Block Compatibility & Context

Yes! Free Shipping Bar Pro is tested with the latest WooCommerce Cart and Checkout blocks, ensuring the progress bar updates correctly even in block-based themes.

Responsive & Viewport Behavior

Absolutely. The bar is fully responsive. You can test it by resizing this browser window (the demo works exactly like the plugin).

Need this level of optimization for a custom enterprise project? Consult with Ionastec