Where software architecture meets experimentation. Building, breaking, and optimizing high-performance tools in public.
Documenting the technical challenges and architectural decisions behind our experiments.
The WordPress review process forced me to raise the bar. What I thought was "good enough" code turned out to be full of security vulnerabilities. Here's what I learned about defensive programming.
Real-world experiments in optimization, architecture, and technical excellence
Architecture Focus
Zero-JS footprint • Database optimization • Core Web Vitals
Hypothesis validation: Can dynamic cart thresholds increase AOV without intrusive popups? (WordPress plugin architecture).
Privacy & Performance
Edge Computing • Zero-JS Footprint • GDPR by Design
Investigating a server-side tracking solution with Zero-JS impact on the main thread. Engineered to bypass AdBlockers and ensure GDPR compliance without sacrificing Lighthouse scores.
Exploring event-driven architectures to automate Shopify workflows without adding liquid-code bloat or external API delays.